That means every person who interacts with or in some way impacts a customer must be providing value and making them feel valued. As a result, the employees won’t care about it, either.Īnd employees aren’t the only ones who’ll notice.Īs Integrity Solutions Executive Partner Larry Roberts points out, “Customers will determine whether they receive value from you and determine whether they are valued by you…and every touchpoint you have with these individuals will determine whether they receive value or feel valued.” Employees will see that the company doesn’t really stand behind those values or care about delivering the value it claims to provide. If an organization says these are our values, ethics and behavioral expectations, but leadership, key executives and middle managers don’t live by them, it’s going to be pretty tough to get anyone else to, at least in any kind of consistent way. Where does the disconnect happen? Most of the time, the breakdown starts somewhere at the top. Customers and the public will ultimately judge the company by what it does.
#Integrity business solutions code
Creating and communicating a code of values and ethics is important, but if people aren’t living by those standards in everything they do, it won’t matter what you say. But as the headlines continually remind us, the ethical failures and breaches of trust still happen. Any company can put words on paper and talk about what their values are. Of course, having the standards in place is only part of the story - the easy part. That’s why it’s so important for a business to have clear ethical standards. Every stakeholder who interacts with the organization - including clients, customers, suppliers, employees and shareholders - will be affected by these morals. But, you can think of ethics as the twin of integrity: Business ethics are the code of morals adopted by an organization, representing the values the company runs on. This is why it is at the core of all our sales training programs. Integrity is important for businesses and individuals alike. If you don’t have integrity, nothing else matters.” – Former Senator Alan K. “If you have integrity, nothing else matters. But if people aren’t living business integrity in everything they do, it won’t matter what you say. Insurance, Finance and Wealth ManagementĪny company can put words on paper and talk about what their values are.Accelerated Selling Performance - Elevate™.Integrity Selling for Service Professionals (ISSP).
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